Boost Logo

At the center of any corporations identity is its company logo. The Mojo Boost logo represents the ideals of the company: To be a world class leader for designer energy drinks. Because the Mojo Boost logo is a representation of the company, it is critical that these guidelines are followed.

General Logo Specifications

The Mojo Boost logo consists of two elements, the “icon” and “wordmark”. These elements should always be aligned as provided. The icon and wordmark should never be separated.

Variations

Mojo Boost (Horizontal Aligned)

This is the primary Mojo Boost logo. It should be used in all print, multimedia, web projects and all corporate materials, including corporate advertising, business cards, letterhead, envelopes, fax forms, press releases, annual reports and trade show banners and signs unless otherwise specified.

Mojo Boost (Vertical Aligned)

This is the secondary Mojo Boost logo. This logo is only to be used with expressed written consent from Mojo Boost. The only reason this logo should be used is if horizontal space constraints prohibit the use of the official Mojo Boost logo.

Clearspace is defined as the white space surrounding the logo.

The purpose of the clearspace is to allow the logo to stand out on a page. To avoid crowding other elements such as imagery or text and ensure maximum visibility and impact, use the recommended clearspace at all times.

To calculate the clearspace use the following guidelines:

X = height of one “O” in Mojo
The clearspace around the perimeter of the logo is equal to “X”

Usage

Use of the Mojo Boost logo is limited to licensed parties and partners with Mojo Boost and should be present whenever specified by license agreements.

Permissions

Companies cannot use the Mojo Boost logo in any form without the express written consent of Mojo Boost. Permission to use the logo can be obtained by sending an email to jennifer@mojomixes.com. Usage of the Mojo Boost logo is typically reserved for press and Mojo Boost product licensees.

Trademark Information

Proper trademarks and credit lines must be used with Mojo Boost logos. The Mojo Boost name and the Mojo Boost logo are registered trademarks of Mojo Boost, in the United States and other countries. All rights reserved.

The Mojo Boost logo comes in four styles, each with a specific usage depending on the logos background.

The color logos should be used as the preferred Mojo Boost logo.
The logo with no effects should only be used when the use of the preferred logo is impossible.
Black and white logos should only be used if all other third party or partner logos are also represented in black and white, if the printed piece is being printed in one color, or if the logo is appearing over a busy or high contrast background.

If you have any questions, please contact jennifer@mojomixes.com for guidance on which logo to use.

This section does not give exact colors for print or web, please refer to Colors and Fonts section for the exact colors used. No variations are permitted.

If the Mojo Boost logo must be resized, the logo must be scaled in direct proportion to the original and cannot be smaller than 0.75” (or 150 pixels) in width unless permitted otherwise.